about us
BUILDING ATLANTA’S FASHION ECOSYSTEM THROUGH CREATIVE AGENCY SOLUTIONS
RAGTRADE ATLANTA is a creative and event production agency specializing in the growth and development of Atlanta’s fashion ecosystem. We combine innovation, strategy, and expertise to build impactful partnerships between brands, fashion design talent, retailers, and creatives. Through experiential marketing, content development, and business-driven programs, we help elevate brands and expand their market reach.
As leaders in fashion event production, we are proud to own and curate some of Atlanta’s most iconic fashion moments, including Atlanta Fashion Week (ATLFW) and Global Runway at Hartsfield-Jackson Atlanta International Airport. These flagship events serve as platforms to showcase talent, connect brands, and create memorable experiences that define the city’s fashion narrative.
DIGITAL SHOWROOM/WHOLESALE
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Our virtual showroom services include outreach to key retail buyers / partners across the country, presenting your brand to stores that align with your target market. We’ll identify, secure, and manage wholesale opportunities to ensure your brand’s growth in new markets and provide support for expanding your distribution network.
RAGTRADE ATLANTA will identify, secure, and manage wholesale opportunities.
BRAND COLLABORATIONS
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Our Brand Partnership Management service focuses on identifying, developing, and managing strategic partnerships that enhance brand visibility and market reach. Leveraging our extensive network, we create synergies that drive brand awareness and revenue.
RETAIL INCUBATOR
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As part of the Bloomingdale’s x ATLFW “Retail Incubator,” participating brands will have the opportunity to showcase their work in a prestigious retail setting. This initiative will boost your brand’s exposure, helping to attract consumer interest, generate in-store sales, and position your brand within an elite retail environment.
featured project
atlanta hawks x honor roll x atlfw
For Black History Month 2023, the Hawks Shop, the official team store of the Hawks, collaborated with Atlanta Fashion Week to select local Black-owned business Honor Roll Clothing, a unisex lifestyle brand dedicated to utilizing creativity to challenge the perspective of culture, to design limited-edition apparel for fans.
Inspired by the team’s PEACH City Edition uniforms, the joint effort involved a limited-edition shirt and hoodie designed by the co-founders of Honor Roll Clothing and the Hawks Brand Merchandising Department. These items were available for purchase at the Hawks Shop and .com platforms.
ATLFW 2021 SURVEY REPORT
Thank you all for participating in our first-ever survey about Atlanta Fashion Week. Please take a moment to review our results. If you have additional feedback you would like to share, please click here to submit.
global runway
Global Runway at Hartsfield-Jackson Atlanta International Airport was spotlighted key concessionaires available at ATL Airport. Hosted against the dynamic backdrop of the world’s busiest airport, Global Runway highlighted ATL Airport’s role as a global fashion hub through captivating runway shows, interactive brand activations, and industry networking opportunities. With a focus on inclusivity and creativity, Global Runway attracted fashion enthusiasts, influencers, and media from around the world, solidifying its place as a cornerstone of Atlanta’s fashion identity.