Objective

ATL Skypointe is Hartsfield-Jackson Atlanta International Airport award-winning program designed to showcase the various ways to shop, dine, and explore while visiting Hartsfield-Jackson. ATL Airport asked 10 Squared and RAGTRADE ATLANTA to create an impactful and meaningful experience that merge fashion and aviation through a unique brand experience.

RESULTS:

• 1,000+ Attendees

• 145MM+ Media Impressions

• 32MM+ social media impressions by over-achieving our targeted campaign by +61% YOY.

• Remained 8% under allotted budget

SERVICES:

• Creative Strategy / Campaign Development / Media Relations / Partnerships / Influencer Management / Celebrity Talent Booking & Management / Guest List Curation / Experiential Event Management / Design & Production / Visual Merchandising / Experiential Retail Activations

From 2017 to 2019, 10 Squared in partnership with RAGTRADE ATLANTA brought some of Hartsfield-Jackson Atlanta International Airport most iconic programming to life for Global Runway.

Over three years, Global Runway programming included producing a four-part documentary giving a behind-the-scene look in the creation of Global Runway, bringing fashion influencers Kahlana Barfield and Joe Zee to host 2018 and 2019 consecutively, engaging ATL fashion and lifestyle influencer marketing, product sampling, community giveback, Instagram ready installations, and more.