Objective
In anticipation of Metro-Goldwyn-Mayer Pictures / United Artist Release highly-anticipated film, House of Gucci, One/35 Agency tapped RAGTRADE ATLANTA to produce an unique experience that celebrated designers of color from the Atlanta fashion community. Hosted by Marlo Hampton, RAGTRADE ATLANTA produced a fashion presentation during the House of Gucci pre-reception showcasing designers who participated in Atlanta Fashion Week 2021.
RESULTS:
Notable screening attendees included Marlo Hampton, Jennifer Williams and a host of fashion community leaders including fashion bloggers, stylists, designers, and more
Three (3) sold out theaters
Millions of media impressions post event
2M social media impressions by over-achieving our targeted campaign by +20%
SERVICES:
Creative Strategy / Partnerships / Event Production and Management / Guest List Curation
ABOUT HOUSE OF GUCCI
House of Gucci' is inspired by the shocking true story of the family empire behind the Italian fashion house of Gucci. Spanning three decades of love, betrayal, decadence, revenge, and ultimately murder, we see what a name means, what it’s worth, and how far a family will go for control.
