atlanta hawks x atlfw x honor roll limited edition peach themed apparel
Objective
Generate awareness, drive earned consumer-facing media coverage, social impressions, and educate targeted influencers and media about Honor Roll Clothing and Atlanta Fashion Week.
RESULTS:
50+ MM Media Impressions
SERVICES:
Brand Collaboration / Targeted Media Outreach / Expert Positioning
In advance of Black History Monty, the Hawks Shop, the official team store of the Hawks, collaborated with Atlanta Fashion Week to select local Black-owned business Honor Roll Clothing, an unisex lifestyle brand dedicated to utilizing creativity to challenge the perspective of culture, to design limited-edition apparel for fans. Inspired by the teams PEACH City Edition uniforms, the joint effort involves a limited-edition shirt and hoodie designed by the co-founders of Honor Roll Clothing and the Hawks Brand Merchandising Department.
